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What Do Insurance Brokers Do?

Many people think they have handle on what Insurance Brokers actually do but very few actually understand how it all works.

Unlike other insurance providers, insurance brokers work for YOU rather than an insurance company, to make sure your family; your possession and your business are properly protected. In simpler terms, a broker is an independent business that may place business with any number of insurers (Insurance Companies). Brokers use their professional knowledge and experience to understand your insurance needs and recommend coverage to protect what matters to you.

Other than shop around for the best insurance rates, insurance brokers act as your personal advisor on insurance matters. Brokers provide expert advice on your individual insurance needs, unlike other insurance providers who are more focused on selling you something. It is this focus, that sets apart a broker/brokerage from other insurance options…customer needs come first.

This focus on customer needs rather than their own interest makes choosing a broker that much easier.

The Insurance Brokers Association of Canada describes the Broker Advantage as follows:

Choice Brokers have access to a wide selection of some of the best insurers in the country, most of whom do not sell directly to the public.  Once a broker has properly assessed your individual insurance needs they do the shopping for you, to find you the right coverage at a competitive price.

Advice Brokers are licensed professionals.  They bring their experience and judgment to their role as your personal insurance advisor.  Most important, they are free to make impartial recommendations.  Their first and only responsibility is to serve your interests, so it’s advice you can trust.

Flexibility Most people prefer to have a face-to-face conversation with a broker to discuss coverage, at least at the outset. For most of your dealings with a broker you can communicate in whatever way you are most comfortable with, or that fits into your busy life, such as telephone or email.

Trust Insurance brokers work to a principle of utmost good faith. Your insurance broker puts your interests first, before those of the insurance companies they deal with. Buying from a broker means you can buy with confidence knowing that the recommended coverage is right for your particular needs.  A broker’s advice is independent of any insurance company, so their recommendations are always in your best interests.

Advocacy If you have to make a claim, your broker is there to ensure that you receive fair and prompt payment, to get you back to normal.  In the event of a dispute, your broker will act as your advocate with the insurance company.  Experience has shown that a broker’s knowledge and contacts can often help settle a disputed claim.  The disappointment of a refused claim lasts much longer than the satisfaction of having saved a few dollars.

Knowledge Brokers are a wealth of knowledge on all aspects of insurance and other preparedness.  They know how to ensure that you get all applicable discounts on the insurance you buy.  They are experts at risk assessment and how to properly protect you and your family’s interests with respect to Auto, Home and Business coverage.  Professional education is ongoing and put to use on a daily basis, so you can rest assured that the coverage you receive is the coverage you need.

Transparency It doesn’t cost you any extra to use the services of a broker.  Brokers are paid a commission by any insurance company they place your business with, there is no financial incentive for them to pick one over another.  What’s more, they are completely open about their transactions and encourage you to ask them about their remuneration.

Responsibility Brokers act as a local resource centre for safety information and crime prevention. Brokers are part of your community’s emergency response team. They will be among the first to respond to your needs in the event of a catastrophe in your community. Buying from a broker means you are investing in your own community.

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